Paul Smith is an iconic British design house, where creativity and craftsmanship meet originality—represented in over 130 shops across 60 countries.

How Paul Smith Tapped Upstash to Power a Headless Fashion Frontend

We use Vercel with Nuxt, where Upstash integrates directly so the frontend can securely query Redis without needing a middleware layer.

On the backend, our services also read and write to Upstash, handling cache invalidation and updates triggered by webhooks across multiple systems.

This setup ensures consistent, low-latency data access across the stack.

Switch to Upstash

We previously managed Redis on our own servers, but this approach was not cloud-agnostic and created friction for our headless architecture.

Transitioning to Upstash solved these issues: its global availability, low-latency performance, and serverless flexibility aligned perfectly with our distributed systems, while reducing operational overhead and improving scalability.